The Timberland Co. provided an on-the-ground reporting team to cover the Clinton Global Initiative (CGI) 2010, being held in New York City during the week ended Sept. 24. Updates were filed at

As part of CGI, Timberland President & CEO Jeff Swartz, along with M. Sanjayan, lead scientist at The Nature Conservancy and Matt Kistler, senior vice president at Walmart provided insights on the most inventive and effective market-based solutions for protecting the environment in a breakout session that occurred on Wednesday, Sept. 22.

“CGI is an inspiring, action-oriented meeting, and we want to share the excitement and real progress generated at this event with people across the country,” said Mike Harrison, Timberland's chief brand officer. “Timberland will continue to engage in educating people on key issues affecting our world and environment, and we hope to motivate consumers to turn their own ideas into action.”

Timberland noted that during the United Nations Climate Change Summit (COP15) last December, Timberland similarly engaged consumers in daily happenings through interviews, blog posts and videos produced by an on-the-ground reporting team: new media correspondent Olivia Zaleski and documentary filmmaker Gabriel London.

Zaleski and London interviewed key influencers like Arianna Huffington, Lauren Bush, Treehugger founder Graham Hill, and Sierra Club president Carl Pope. Their commentary offers a unique take on conference activities and other relevant events taking place in New York, including Climate Week and the Mashable & 92Y Social Good Summit. Beginning Thursday, Sept. 23, consumers can visit to view video dispatches on climate change, reforestation and empowering social change, featuring exclusive interviews and footage from key panels and events.