Jay Steere has been promoted to the position of global category director, outdoor performance at The Timberland Company.

In his new position, Jay is responsible for product creation, marketing and the long-term strategic plan for the Outdoor Performance Category. He reports directly to Marc Schneider, senior vice president, global product management.

Jay, who has been at Timberland for over 15 years, was most recently the Director of sport specialty. Previously he worked in several other capacities such as marketing manager for the boot division, brand manager for performance and senior product manager for performance, respectively.