Timberland has selected London-based independent Leagas Delaney to replace Havas' Arnold, Boston, as its global creative agency. Timberland in a statement said it plans to increase its ad spending behind the Leagas Delaney campaign, expected to launch this fall, across key markets including the U.S., U.K., Italy, Germany, France, China and Japan.


Carol Yang, Timberland's VP-marketing, in a statement said: “We were looking for a partner who can help us create a distinctive voice for Timberland to forge a strong emotional connection with our consumers.”