Timberland has launched a program that will plant a tree for every pair of kids shoes sold in a partnership with Pur Projet.
A geo-localization tool will allow kids to locate on a map where his tree will be planted. Timberland said in statement, “Buy your pair of kids shoes and, if you are in store, leave your email: after few days, you will receive your digital certificate about your tree.”
The initiative started on Aug. 15 and runs through Sept. 15.
With this initiative, Timberland and Pur Pojet are supporting the Mihai Eminescu Trust (MET), an award-winning charity dedicated to the conservation and regeneration of villages and communities in Transylvania, which in 2009 has launched the “A forest for every school” project. Their goal is to tackle climate change issues and improve the natural landscape by preserving and expanding forest as well as raising awareness of the importance of environmental preservation among the population by conducting educational activities and involving the local community in the tree planting process. Local children play an active role in reaching this goal and are involved in the plantation and care of the forests.
More information on the “Buy One. Plant One.” project is available at http://www.timberland.com.
PUR Projet designs and operates community ecosystems management projects including reforestation, agroforestry (managing agricultural output combining crop and timber/fruit trees planting) and forest conservation activities.
