Timberland appointed Christopher Raeburn to serve as global creative director for the brand.
Raeburn will complement Timberland’s longstanding commitment to make products responsibly and steadily increase its use of recycled, organic and renewable materials over time
As creative director, Raeburn will work closely withTimberland’s global product, marketing and innovation team to create a collection of Timberland footwear, apparel and accessories. The first full collection under Raeburn’s vision across men’s and women’s will be Fall/Winter 2020.
“Timberland has a strong foundation in craftsmanship and innovation; now it’s time to elevate our brand vision through the lens of design,” said Jim Pisani, global brand president, Timberland. “Christopher Raeburn is a true visionary who shares our ethos of responsibility and brings to the table a fresh, modern design sensibility. Together we will really push the boundaries of where Timberland can go as a brand, and we’re excited to get started.”
Raeburn will share his time equally between his own Christopher RÆBURN brand and Timberland. He will be based in his London studio and travel frequently to Timberland’s global headquarters in Stratham, NH, and regional headquarters in Stabio, Switzerland, and Hong Kong.
Image courtesy Timberland
