Tifosi Optics has appointed Michelle Crockett as its new Chief Operating Officer (COO), overseeing the company’s operations with a focus on streamlining processes, fostering team collaboration and enhancing supply chain efficiencies.

Crockett joins Tifosi with previous leadership positions at Costa del Mar Eyewear and EssilorLuxottica. Most recently, she reportedly led operational and supply chain initiatives as a chief consultant at C&C Consultant Services, LLC, providing interim leadership and strategic support to eyewear companies such as Smith Optics and Glasses USA.

“With over 20 years of experience in operations, supply chain management and manufacturing, company owner Joe Earley said, “We’re thrilled to welcome Michelle to Tifosi. Her experience in leading operations for high-growth companies, combined with her strategic mindset and collaborative leadership style, will be instrumental as we continue to scale and meet the evolving needs of our customers.”

Said Crockett, “I’m honored to join a brand that aligns so closely with my values and passion for delivering quality products,” said Crockett. “Tifosi has built a reputation for innovation and community, and I look forward to working with the team to take the company to new heights.”

Image courtesy Tifosi