Tifosi Optics hired Rick Dyer as director of sales. Dyer, a cycling industry veteran, will bolster existing company partnerships and expand the brand’s presence in other key markets.
“The cycling industry continues to be a strong market for both brand awareness and sales,” commented Tifosi CEO Joe Earley. “Rick brings a wellspring of knowledge and industry recognition that will help Tifosi continue to grow this market and the talent to expand Tifosi into other key sales verticals.”
Dyer brings over 22 years of experience driving sales strategies for top brands in the cycling industry. In his recent role as sales director for Vittoria Industries N.A., Dyer drove growth with key accounts, including REI, Quality Bicycle Products (QBP) and Backcountry.com, while tripling Vittoria’s direct-to-consumer pipeline via e-commerce strategies. Before Vittoria, Dyer was the national sales manager for Todson, Inc.
Dyer will immediately begin his sales role with Tifosi, splitting his time between his home in Oklahoma City, OK and Tifosi’s headquarters in Watkinsville, GA.
