Thule announced it will open its first brand store in North America in downtown Denver, CO, to showcase all its product categories in one space.
The store will open in Summer 2021.
Much like its other dedicated brand stores in Europe, Asia and Latin America, the store will feature its vehicle accessory products for bikes, water and snow sports, and products from its newer categories, including child carriers and strollers, luggage, daypacks, hiking & backpacking packs, and rooftop tents.
The 1600-square-foot space in Denver’s Basecamp at Market Station will offer customers the ability to shop Thule’s entire active lifestyle collection and a space to showcase its newer categories.
“Now more than ever, consumers are focused on maintaining a healthy lifestyle and embracing the outdoors,” said Fred Clark, president, region Americas, Thule Group. “We’re proud to be opening this new Thule store in Denver. This city has a large community of passionate outdoor enthusiasts and recreationists that perfectly aligns with the Thule brand.”
Thule is working with longtime retail partner Rack Attack to facilitate staffing, point-of-sale logistics and day-to-day management of the store.
Employees will receive training in all product categories and be able to answer questions customers may have, ranging from vehicle fits for roof racks to selecting the best accessory for a jogging stroller.
Photo courtesy Thule
