Thule Group named Mattias Ankarberg as the new president and CEO of the company. To secure a seamless transition, Magnus Welander will remain in his role until Ankarberg finishes his current position.

Ankarberg has over 20 years of experience in consumer goods, from McKinsey & Company, located in Sweden and the U.S., H&M, most recently as global sales and marketing manager and as the current CEO of Byggmax Group. Mattias has been on the board of the Thule Group since 2018, and he will take over as president and CEO of Thule no later than August 9, 2023.

Welander has been Thule’s president and CEO since April 2010. Previously, he was president of the company’s largest unit, Vehicle Accessories Europe/Asia.

Hans Eckerström, chair of the board, said, “The board is very pleased to be able to present Mattias Ankarberg as the new president and CEO of Thule Group as part of the long-term succession planning. Mattias will be a great addition and a great force for Thule as it is now time to lift the company to the next level and continue building the organization with talented people. The company is about to launch two new product categories that were presented at the capital markets day in 2022, and the board believes that in connection with the ongoing commercial investments, the time is now right for a new leadership. In his previous roles, Mattias has proven himself as a successful leader with extensive experience in consumer goods, branding and international markets. I am happy to welcome Mattias as the new president and CEO and would like to thank Magnus for his long and successful leadership of Thule.”