Thule has appointed Darren Snyder as its Thule Envoy. In this newly created field position, Snyder will report to Mike Moore, Thule Western Sales Manager and support Thule’s western region sales representatives.

Snyder will help Thule build its brand and strengthen its partnerships with
key western retailers by providing engaging in-store product training,
overall display and merchandising direction, and support with major retail
sales. Synder will also be closely involved with supporting Thule’s
strategic grassroots and consumer programs by displaying the full range of
Thule products at top consumer and outdoor events. These consumer events
provide a great opportunity to gather valuable product feedback, demonstrate
new products and direct consumers to local retailers armed with a Thule
shopping list.

“Our Envoy initiative reflects Thule’s commitment to retailer support,
training and increased presence at consumer events” said Michael Moore,
Thule Western Sales Manager. “We are very happy to have Darren on board and
look forward to sharing news about our Thule Eastern Envoy in the near

Snyder, of Corvallis, OR, was most recently manager of the bicycle
department at Peak Sports in Corvallis for the past 8 years. He will be
based from his home, however spending the majority of his time on the road.