TheTriShop.com, the triathlon store, announced its sponsorship of the world class Timex Multisport Team.

Founded by Scott Parr, former pro cycling team mechanic for Lance Armstrong, TheTriShop.com offers a wide variety of triathlon gear and apparel from top triathlon brands. He is also the author of “Tales from the Toolbox”, and former sales
executive for a number of top brands in the sporting goods and sport
specialty industries.

“Our partnership with TheTriShop.com is a perfect fit for the Timex Team and a great addition to our portfolio of world class sponsors and brands,” commented Tristan Brown, manager of the TIMEX team.

Comprised of 50 elite amateur and professional athletes from 9 countries, the 2011 Timex Multisport Team serve as brand ambassadors for Timex and associated sponsors at hundreds of events around the world including, Ironman and Xterra races, the Ford Ironman World Championship and ING New York City Marathon.

“The sport of triathlon is one of the fastest growing sports in the world and we are excited to be a part of it by providing triathletes of all levels the very best shopping experience, value, and product from top brands. We are thrilled to be involved with, and an official sponsor of the Timex Multisport Team,” said Parr.