Thermore has appointed Laura Beachy as VP of global marketing and communications. She joins Thermore from Hyla Strategies, a NYC-based boutique marketing firm, where she has served as a managing partner since 2014.
“Thermore is the ideal choice for those who demand more from their outdoor gear. This is an incredible opportunity to educate consumers about the importance of conscientious spending, and I believe a large part of my job is equipping them with knowledge about the environmental and technical considerations of manufacturing,” Beachy said.
“Over the past decade, she has guided a diverse portfolio ranging from Shark Tank startups to Fortune 500 companies, earning their trust through impactful storytelling, data-driven strategies, and a commitment to meaningful brand growth. Beachy’s understanding of sustainability, passion for the outdoors, and proven track record of success makes her poised to amplify Thermore’s brand story and drive its mission to new heights,” the company said in a media release.
“Laura’s expertise in both the outdoor industry and B2C consumer engagement, along with her commitment to sustainability, makes her the perfect fit to help drive Thermore’s expansion into the consumer market. We are excited to have her on board as we continue to innovate and grow,” said Thermore CEO Patrizio Siniscalchi.
While running her own agency, she has worked with brands, including Altra, Hoka, Kinetic, Oiselle and Xero Shoes. Thermore said “her strategies have driven measurable growth—transforming online communities into buyers.”
“Beachy’s leadership represents a significant step for Thermore as it makes its first foray into the end-consumer market,” the company noted. Beachy will reportedly lead Thermore’s efforts to enhance brand presence, driving customer engagement while continuing to innovate in B2B channels.
“Her in-depth experience of B2C consumer engagement in the outdoor industry and specialized marketing development work in B2B climate tech, positions her as the perfect leader to guide Thermore as it expands its influence into the consumer market,” Thermoe said.
Founded in 1972 and headquartered in Milan, Italy, Thermore specializes in the research, development, production, and marketing of thermal synthetic insulation for clothing.
Images courtesy Thermore
