Theragun, the maker of hand-held percussive therapy devices, announced its rebranding to Therabody. The change comes as the company announced plans to launch a USDA certified organic CBD line, TheraOne, as well as Theragun’s 4th generation percussive massage devices.
“With the launch of TheraOne and our 4th generation of percussive massage therapy devices, it was a natural progression for us to evolve into this next chapter of becoming Therabody,” said Dr. Jason Wersland, founder and chief wellness officer of Therabody. “Since the day I invented Theragun to help me with the pain caused by a motorcycle accident, our mission as a company has been to help others with their muscle tension and soreness, whether it’s for an injury, an ailment or working out. We want our customers to know under certain circumstances there are alternatives to taking pain medication and Theragun has been one of them. Now, with the launch of TheraOne, we are able to offer our customers another natural wellness solution that is not only effective on its own, but also complements our Theragun Percussive Therapy devices. I’m thrilled with this milestone of launching Therabody and how it enables us to help more people. We are just getting started as we continue to develop products backed by science that can further help people feel better, naturally.”
To date, Therabody has two divisions: Theragun and TheraOne – with plans to develop and expand into additional sectors in the future.
Slated for a summer 2020 launch, all TheraOne products are cultivated, manufactured, and packaged in Colorado, the first U.S. state with state-level hemp regulation, and formulated using patent-pending Biosorb Technology to maximize the absorption of the natural benefits of plants. With more than two years of research and development prior to its launch, the TheraOne portfolio will include five proprietary CBD products that are all-natural and toxin-free.
Theragun’s 4th generation percussive massage devices feature the introduction of the brand’s first proprietary motor using QuietForce Technology and Smart Percussive Therapy, which seamlessly integrates with the updated Therabody app. The range includes the Theragun PRO, Theragun Elite, Theragun Prime, Theragun mini and Wave Roller. More information on the rebrand and launches are here.