TheDrop.com, a streetwear and sneaker online marketplace, announced that Scott Keating has joined the company’s management team as chief merchandising officer. In this newly created role, Keating will lead its global merchandising strategy and manage relationships with the 300-plus brands and retail shops that currently sell products through TheDrop’s platform.
Keating was formerly at Nike where he spent 14 years in leadership roles, most recently as global sales and brand director for Nike SB where he was responsible for driving global growth in the U.S., Europe, China, and Japan. Before that, Keating led Nike’s Snowboarding Group where he developed the top snowboarding boot in the market before Nike closed the division.
“We are beyond amped to welcome Scott to TheDrop’s team at a thrilling time in our platform’s growth,” said Matt Falcinelli, Founder & CEO. “His deep footwear industry chops, combined with his experience scaling businesses into varying global markets, make Scott a perfect fit for TheDrop and a stellar addition to our senior leadership team.”
“Anyone following retail trends specifically around Millennials and Gen Z consumers know that marketplaces are the future of online retail at the macro and niche levels,” said Keating. “TheDrop has numerous first-mover advantages in the youth fashion anad footwear markets. In joining a team with decades of experience building global e-commerce destinations, I couldn’t be more excited at the opportunity to help establish TheDrop.com as the central hub for the hottest global drops.”
