The Weather Channel has again entrusted protection of its field meteorologists to W. L. Gore & Associates, inventor of GORE-TEX® fabric. The multi-year partnership, which began in 2000, will extend through 2005 and encompass advertising and content on both the cable network and weather.com®, the popular Web site of The Weather Channel.
As part of the agreement, GORE will remain the outerwear outfitter for The Weather Channel Severe Weather Team. When tracking severe weather, the cable networks weather reporting team will continue to don the now recognizable “The Weather Channel blue” custom-made GORE-TEX® jackets out in the field.
Veteran on-camera field meteorologists Jim Cantore and Mike Seidel, who have recently returned from reporting live from the “eye of the storm” also known as Hurricane Isabel, appreciate their GORE-TEX outerwear and footwear.
“While covering Hurricane Isabel, my GORE-TEX outerwear kept me dry during horizontal rain and over 70 mile-per-hour winds,” said Mike Seidel, on-camera field meteorologist.
“After spending 20 hours in the worst weather imaginable, thank goodness for GORE-TEX®,” added Jim Cantore, on-camera meteorologist and The Weather Channel Storm Tracker.
“Our partnership with the GORE-TEX® brand has been a mutually rewarding relationship which we are pleased and excited to extend,” said Lyn Andrews, president of The Weather Channel Media Solutions Group. “Our field meteorologists, the most trusted source of life-saving weather information, need the protection provided by GORE-TEX® outerwear and footwear when they are reporting in the midst of some of the most severe weather conditions imaginable. This product placement makes complete sense to everyone.”
“There is a natural alignment between The Weather Channel and GORE-TEX® products; they understand the role weather plays in everyday life and we are experts in comfort and protection,” said Steve Shuster, GORE-TEX® brand manager.
