The Walking Company announced the 3rd annual 'Walking forHope' nationwide campaign to raise 250,000 during National BreastCancer Awareness Month to support City of Hope's breast cancerresearch, treatment and education program, and over 100 local charities and grassroots events nationwide dedicated to the research,prevention and treatment of breast cancer. The Walking Company'scommitment to these charities will be supported through the salesfrom their exclusive pink ribbon collection of comfort footwear andaccessories from UGG(R) Australia, ABEO, Dansko, ECCO and more.
Since the launch of the 'Walking for Hope' campaign in 2011, TheWalking Company has raised almost 350,000 towards the fight againstcancer. This year, The Walking Company is dedicated to raising250,000 through the sales of exclusive footwear and accessoriesadorned with the pink ribbon, the universal symbol for breast cancerawareness. The 2013 pink ribbon collection features the most soughtafter comfort footwear styles on the market, including UGG(R)Australia boots and slippers, Dansko professional clogs, ABEObiomechanical sandals, walking and athletic shoes, and ECCO trainers.
“Continuing on the past success of the 'Walking for Hope' forcampaign, we are proud to support the fight against breast cancer forthe third year in a row,” began Lee Cox, President of Retail at TheWalking Company. “Our pink ribbon collection includes the mostpopular and innovative comfort footwear styles available, allowingour customers to make a valuable investment while supporting thecritical fight against cancer.”
The beneficiaries of the 2013 'Walking for Hope' campaign includeCity of Hope, the world renowned cancer treatment and researchcenter, and various charities across the country. The Walking Companyis also the official footwear partner for City of Hope's 'Walk forHope' fundraising event in Los Angeles on Sunday, November 3, 2013.The charities and events were selected because of their outstandingcommitment to the fight against cancer. Learn more about Walking forHope.
The exclusive 'Walking for Hope' pink ribbon collection will beavailable through the month of October at The Walking Company's 200retail locations nationwide and online atwww.thewalkingcompany.com/wfh.
