The Vitamin Shoppe announced plans to offer franchising opportunities for the first time in its 44-year history.
The company’s franchise model rewards franchise partners for driving VitaminShoppe.com and VShoppe app sales, via a commission structure that creates an omnichannel experience for franchisees and their customers. The customer experience across franchise stores is designed to be identical to the more than 680 retail locations owned by the brand.
Sharon Leite, CEO of The Vitamin Shoppe, shown above, commented: “Now is an especially opportune time to partner with highly motivated entrepreneurs to expand our store fleet. This new growth strategy is a capital-efficient way to grow our retail footprint in a favorable real estate market while empowering our franchise partners to create dynamic, locally-owned businesses. With the events of the past year, consumers have become more invested in their health and well-being, as reflected in The Vitamin Shoppe’s performance. We are tapping into this industry’s strong runway for growth by partnering with franchisees who share our passion for quality, innovation and the health of their customers and communities.”
The first franchised locations are expected to open later this year. Franchise markets are available in all U.S. states with the exception of Washington and Oregon, where the company operates stores under the Super Supplements banner.
In addition to this U.S. franchise program, The Vitamin Shoppe currently operates globally with country license agreements with partners in Asia, Central America and South America. Vitamin Shoppe expects to announce additional partnership agreements in the coming months.
Photo courtesy The Vitamin Shoppe
