The Vitamin Shoppe appointed Brian Hoke as vice president and general merchandise manager. He was formerly the chief merchant of Lord & Taylor.
Most recently, Hoke was the chief merchant for bedding, sleepwear and mattress e-tailer Sheex. He also spent 14 years with Macy’s, where he held various merchandising roles.
Hoke fills a vacancy left last month when the company promoted Day Gooch to the role of vice president of quality and commercialization, overseeing The Vitamin Shoppe’s private brands business.
“Brian is an important asset to our mission to build on the positive momentum of our business, much of it driven by a rigorous focus on quality, innovation, and expertise in our merchandising strategy,” said Muriel Gonzalez, executive vice president and chief merchandising and marketing officer at The Vitamin Shoppe. “Throughout his merchant career, Brian has grown revenue and increased market share within his categories by creating and executing winning assortments, trend-right innovation and savvy inventory tactics. He is a strategic leader and mentor who inspires his teams to deliver outstanding results and will help accelerate our current growth trend at The Vitamin Shoppe.”
Photo courtesy The Vitamin Shoppe
