The Vitamin Shoppe, the specialty retailer of nutritional products, appointed Laura Coffey as executive vice president and chief financial officer.

In this role, Coffey is responsible for corporate finance, financial planning and analysis, risk management, accounting, internal audit, tax, and real estate.

During her 23-year career at Pier 1 Imports, Inc. Coffey held a series of positions including EVP, Interim CFO; EVP, E-Commerce and Business Development; EVP, Merchandise Planning and Allocations; and SVP, Finance, serving as the company’s principal accounting officer.

Commenting on the appointment, Sharon M. Leite, chief executive officer of The Vitamin Shoppe, said: “As The Vitamin Shoppe continues on our mission to become the premier destination for trusted health and wellness solutions, I am thrilled to welcome a CFO of Laura’s caliber to our leadership team. She is the rare CFO who has the depth of experience across financial management as well as omnichannel operations, digital transformation, and inventory management. I’m confident her experience and expertise in managing complex financial organizations, grounded in exceptional knowledge of retail strategy, will guide the effective allocation of resources to drive strong financial performance.”

Coffey commented, “I’m truly excited to join a team of Health Enthusiasts committed to the ideals of quality, innovation and expertise in all aspects of our work. I look forward to further enhancing our financial planning and analysis processes while optimizing the use of resources to drive strategic growth and financial performance. This is a meaningful time to operate in the health and wellness space and I see considerable opportunities for The Vitamin Shoppe, as we serve our communities during this extraordinary time in our history and the world at large.”

Photo courtesy The Vitamin Shoppe/Laura Coffey