The Topps Company Inc., the maker of sports cards, entertainment and confectionery products, announced the hiring of Stephen Chriss as vice president, global head of partnerships & integrated marketing. Chriss will oversee key partner relationships and manage marketing activation strategies across Topps.
“We are thrilled to have Stephen join the Topps team as he brings a wealth of experience connecting consumers to brands through creative and innovative marketing solutions,” said Michael Brandstaedter, president and CEO of Topps. “Stephen’s passion and expertise will further advance our partnerships and enhance our programming across the global organization.”
For over 75 years, The Topps Company, Inc. has been a leading creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products.
“I am looking forward to working with the team to continue to put Topps’ brands on even bigger stages and to drive consumer engagement with these iconic brands,” said Chriss.
Chriss joins Topps from Pinnacle Foods, where he led a marketing activation team focused on driving market effectiveness and digital transformation. Prior to Pinnacle Foods, Chriss spent 18 years at Mondelēz International, serving in many roles and ultimately as the head of North America marketing services, activation and strategic partnerships. Earlier in his career, he served as director of client services at Contemporary Marketing, Inc., manager, operations at TBS for the 1994 Goodwill Games and Director of Sports Development for the NYC Sports Commission.