In Partnership with Coleman and Outdoor Foundation at Outdoor University Event, The SportsOneSource Group VP of Business Development and Market Insights Neil Schwartz will speak at the Alive and Aspirational Panel Discussion at Outdoor Retailer Summer Market (ORSM).
The Alive and Aspirational panel presentation takes place Friday, August 7 from 9 a.m. to 9:45 at the Downtown Marriott City Creek, across from the Salt Palace.
Schwartz will focus on data trends and how this research can help businesses grow.
After the presentation, the audience is invited back to the SportsOneSource booth #15041 to continue the conversation.
According to the latest Sports, Fitness and Outdoor Recreation Participation Report from Outdoor Industry Association (OIA), outdoor activities represent six of the top 10 aspirational activities for the majority of Americans.
According to Outdoor Retailer and OIA’s Outdoor University, a key presentation on Friday, August 7, 2015, will answer the question: Who are these people that tell us they want to get outdoors, but have failed to do so for one reason or another?
Schwartz will be on hand to help retailers and industry members understand these questions and the insights required to align the results with their businesses. This year’s panel will also feature Ivan Levin from the Outdoor Foundation, Francis Abeywardane of the Coleman Corporation, plus key decision makers from the National Park Service and leading outdoor retailers.
The panel will also look at new outdoor participants across a wide variety of activities to determine if the outdoor industry’s current efforts are attracting the desired target consumers.
Lastly, the panel will look at one market segment that appears to be answering the call with respect to growing its business, with an inside look into Paddlesports.
The first 35 retailers to come to the SportsOneSource Group booth (#15041) and get a demonstration of the SSI Data platform during the show will receive a free Wenger Swiss Army watch and be entered to win an iPad Mini.
Follow this link to the Outdoor Retailer events website for more information.
The SportsOneSource Group manages a global collaborative communication platform serving the active lifestyle market. The SportsOneSource Group enables retailers, manufacturers, brands and industry professionals to develop broader networks of information, solutions and people to manage and grow successful, profitable businesses. The company’s unique proposition provides a collection of proprietary tools that deliver information, news, analysis, information, sales trending data, consumer sentiment measurement and networking capabilities to more than 150,000 active lifestyle participants around the world though its four pillars: SSI Data, SSI Research, SGB Media and SGB Jobs. For more information about The SportsOneSource Group, call 303.997.7302 or email: solutions@SportsOneSource.com.
