The Running Industry Association (RIA) announced that it rebranded its annual member event to The RIA Summit.
RIA’s fifth annual member event, formerly Runchella, will be in St. Louis, MO, after being held in Chicago for the last two years. The event, from April 29 to May 2, 2024, will take place at the Union Station Hotel in St. Louis.
“We’re moving on from the Runchella name with intention,” said RIA Executive Director Terry Schalow. “We felt rebranding as The RIA Summit more accurately reflects the ethos of the show, which is designed to constantly evolve based on attendee feedback but remains grounded in creating opportunities for members to connect in ways that elevate their businesses.”
The 2024 RIA Summit “promises” to offer more opportunities for retailers to connect with brands, including “one-on-one conversations, peer-sharing opportunities, relevant programming topics, and scheduling flexibility.” Brand attendees are by invitation only.
Illustration courtesy RIA
