The Running Event (TRE) has partnered with the National Shoe Retailers Association (NSRA) to grow TRE’s support of the specialty retail industry. TRE will open its doors to independent shoe retailers at its next event in Austin, TX in November.

The NSRA is a non-profit organization dedicated to helping independent shoe store owners improve business performance through education, networking, and resource-sharing. With leading footwear brands filling the exhibit hall and an educational program built around the needs of specialty retail, the opportunities available to these professionals at TRE are abundant.

“Comfort shoe retailers are experiencing similar trends, opportunities and challenges as run and outdoor specialty retailers,” said Christina Henderson, event director, TRE. “In addition to our educational program, NSRA members will access TRE’s extensive lineup of footwear and accessory brands in the exhibit hall. We’re thrilled to welcome this important group of retailers into the TRE community.”

As part of the partnership, the NSRA will host a board meeting and present an educational session at TRE. Focused on succession planning, the session will feature learnings and best practices inspired by the association’s NextGen program, which assists retailers in passing a store to the next generation of family ownership. TRE will offer discounted admission for NSRA members to attend its conference and trade show this fall.

“Running footwear has grown to be an important part of the mix for most independent shoe stores, so it’s great timing for our retailers to attend The Running Event and take advantage of not only the exhibiting brands, but the relevant educational content,” said Mark Denkler, president, NSRA.