The Pro’s Closet (TPC), the online seller of used bikes, announced that Kaitlin Cameron has joined the company as its new chief marketing officer and Paul Calandrella as its vice president of strategic initiatives.
- Cameron joins TPC having held the position of vice president, global consumer marketing at Burton Snowboards where she spearheaded global digital marketing strategies that drove the company’s direct-to-consumer marketing. As the CMO at TPC, she will be responsible for all marketing and branding focused on omnichannel marketing, customer acquisition and retention, and performance marketing.
- Calandrella joins TPC having had leadership roles at REI, most recently as divisional vice president, activity strategy. In his new role, Calandrella will lead the development of omni customer experience starting with a retail prototype at the company’s headquarters in Louisville, CO.
TPC’s CEO, John Levisay, said, “Paul and Kaitlin’s addition to our executive team brings us into a new era—beginning with our physical retail initiative and extending our brand and marketing presence to new audiences in widespread, comprehensive and cogent ways. Their industry and e-commerce experience, combined with their deep understanding of the outdoor consumer, makes them incredibly qualified to level up our marketing and retail. We’re lucky to have them both join this early in the year as momentum continues into the peak of the season.”
