Burton has begun transitioning The Program, which includes snowboard brands Forum, Special Blend and Foursquare, from its Irvine, CA offices to Burton’s Burlington, VT headquarters. The company said the transition will be complete by early February and will allow The Program to invest more in developing great products and marketing while reducing overhead costs, which is critical during challenging economic periods.


“In tough times like these, we need to be very strategic and efficient so we can continue to invest in our core strengths like product development and marketing, and this move allows us to do just that,” says The Program GM Sam Paschel. “In Burlington, The Program will benefit from over 30 years of Burton’s product development, sales and operations expertise while enjoying easy access to Burton’s shared services.”