The Pickle Pad said it plans to open three new venues in the third quarter located in Myrtle Beach, SC; St. George, UT; and Newport News, VA in the third quarter.

The openings announcement comes after the first quarter marked the signing of 12 franchise agreements with nine locations already in development. The indoor pickleball brand said it plans to focus on the Southeast for its next wave of development

“The Southeast and Mid-Atlantic regions represent some of the most exciting opportunities for our brand,” said Chris Kuehn, President of Indoor Active Brands. “We’re not just building pickleball courts—we’re building community. With seven parks already secured in Virginia and South Carolina, and strong interest from future franchisees in North Carolina and Georgia, we’re positioning The Pickle Pad to be the go-to destination for pickleball and social fun in these fast-growing markets.”

Each Pickle Pad location features multiple indoor pickleball courts, an event space, and a Crave Social Eatery, a full-service restaurant and bar. With additional games like cornhole, mini-golf, foosball, and shuffleboard, the experience is designed to appeal to families, casual players, and serious competitors.