The Northwest Company, the home textile firm, announced a multi-year agreement with The Ohio State University kicking off in mid-2018. This non-apparel five-year agreement gives The Northwest Company the exclusive rights to manufacture and distribute Ohio State University Buckeyes products, including throws, blankets, full bedding and bath products.
“We are thrilled to be able to expand product offerings for the dedicated Buckeye fans,” stated Ross Auerbach, president of The Northwest Company. “It’s an honor and great stepping stone for our company to kick off a new era of exclusivity for the Ohio State brand. We look forward to these next five years.”
The Northwest Company will offer a variety of exclusive Ohio State University products beginning in July of 2018. The products will be sold in OSU campus stores, leading and independent retailers and ecommerce platforms nationwide, as well as on www.thenorthwest.com.
“This non-apparel exclusive is a natural extension from the master apparel agreement that preceded it in the ever-evolving world of Ohio State licensed product,” said Rick Van Brimmer, assistant vice president of business advancement, who oversees Trademark and Licensing Services for The Ohio State University. “Perhaps more noteworthy are the unique internship opportunities we have secured for our students as part of this relationship.”
