The North Face announced it is expanding its athlete team by launching an Athlete Development Program designed to recruit and foster emerging talent.
The Program will offer 15-to-20 athletes the opportunity to earn a 2-year contract with The North Face inclusive of funding, gear, education, and one-to-one mentorship. The program is searching for athletes competing in climbing, skiing, snowboarding, trail running, and/or alpinism.
“Growing up, I was never financially stable and have thought a lot about how much easier my path to sponsorship would have been with better support from sponsors. My hope is that this program will help provide the knowledge and resources it takes to be a professional athlete within the boundaries of one of the largest outdoor brands in the world,” said TNF athlete and Athlete Development Program Advisor Erik Leon. “I am most excited to see what someone can do with the tools we are providing, whether it’s fulfilling a professional career or contributing to their everyday lifestyles.”
The North Face currently has more than 150 sponsored athletes worldwide, including Jimmy Chin, Alex Honnold, Hilaree Nelson, Margo Hayes, Austin Smith, and Jess Kimura.
“For decades The North Face athlete team has represented the pinnacle of achievement in outdoor sports and inspired generations of athletes,” said Vice President, Global Brand, The North Face, Mike Ferris. “As we look to inspire younger explorers and cultivate a more inclusive outdoor community, we must accelerate the recruitment of athletic talent to better reflect the makeup of the next generation.”
Partnering with The North Face on athlete selection, program planning and execution includes athletes, community members and educators. Selection to the Program will take place through Spring 2022.
“The Athlete Development Program offers financial and educational resources that have been out-of-reach to many in the past. I’m most excited about seeing these athletes grow their sports skillsets through personal coaching and training,” said The North Face athlete and Athlete Development Program advisor Nina Williams. “I wish I had access to more advanced coaching resources growing up.”
