As the temperatures drop across the U.S., The North Face is ramping up how it gives back to its community of explorers in two major ways. From Thanksgiving through Giving Tuesday the company will be donating $1 for each item purchased* online or in The North Face full-price stores through the Explore Fund.

The company is also revealing a new part to #MoveMountains by celebrating and elevating women in the outdoors. Created in memory of a long-time leader at The North Face, Ann Krcik, to enable the next generation of role models and women explorers, the company’s $250,000 Move Mountains grant will allow the Explore Fund to bring more female outdoor explorers into positions of power by providing funding and a storytelling platform to advance their work and inspire others.

“The outdoor industry, unique from many other industries, is just beginning to hit its stride, to realize its potential and its influence on the economy at large. Part of that potential, that evolution, is about creating space and opportunity for women. This new women-focused piece of the Explore Fund will drive female representation in the future, thus expanding our perceptions of what it means to explore,” said Hilaree Nelson, professional ski mountaineer and The North Face athlete. “It’s imperative we support women in the outdoors now in order to have the greatest impact on the next generation.”

*Applies only to The North Face branded products purchased on or in full-price The North Face retail stores. US only.