The New Primal, a company dedicated to the pursuit of the world’s healthiest, most responsibly sourced 100% grass-fed beef and free-range turkey jerky, announced new wholesale distribution in The Vitamin Shoppe, Heinen’s Grocery Store and New Seasons Markets. The addition of these national and regional retailers reflects the continued surge in demand for The New Primal’s healthy snack products in over 3,000 stores nationwide.
Heinen’s, a leading grassroots grocer in the Midwest, will expand The New Primal’s presence in Ohio and Illinois with over 20 locations across the two states, while New Seasons Market will bolster availability in Portland, OR. These two markets, combined with The Vitamin Shoppe’s locations across 44 states, add over 600 storefronts to the list of locations in which The New Primal will be sold.
“Demand for our honest, clean and sustainable meat snack products are at an all-time high,” said Jason Burke, founder of The New Primal. “These new locations will help guarantee easy access and availability of The New Primal jerky across the United States, and make it easier for people to eat healthier on the go and in between meals.”
The New Primal’s mission is to inspire and empower people to change their relationship with food by creating a new industry standard supporting sustainable and humane agriculture. The New Primal makes honest, inspired adventure products with real, pronounceable and recognizable ingredients, according to a release distributed by the company. The New Primal meat snacks are made from free-range, 100% grass-fed, gluten free, non-GMO, hormone and antibiotic-free beef and turkey.
As a pioneer in grass-fed jerky snacks, The New Primal works to bring a fresh approach to an old favorite. While The New Primal begins with jerky, its core mission extends to simplifying and fueling world adventures. The New Primal movement encourages escape from the modern stresses of life and wants to fuel the body with the highest quality food.
