The Mann Group hired Darby Communications as its agency of record to educate the cycling, outdoors and running markets about the The Mann Groups signature products and services, such as GEAR, the Profitability Project, Rep Training and Strategic Planning.
Our goal is to grow and serve our markets in a purposeful and strategic manner, states Mark Bastin, marketing director of The Mann Group. The team at Darby Communications can help us do this because they base their business on solid connections, which is the essence of retail.
With their innovative retail and customer-centric programs, The Mann Group has empowered more than 750 retailers and manufacturers in the cycling, outdoors and running/endurance markets. Their services help to increase sales and profitability for shops and manufacturers while enhancing the customers shopping experience.
Through The Mann Groups training programs, success stories are aplenty. Their programs and guidance are helping well-known retailers Sun & Ski Sports, Fleet Feet Sports, Nantahala Outdoor Center and Palo Alto Cycles as well as manufacturers such as Adidas, Marmot, Pearl Izumi/Shimano and Thule.
In the outdoor industry there are so many passionate people with amazing ideas. The Mann Group helps bridge the gap from manufacturer and retailer to customer, providing elevated experiences for all, and we are ecstatic to be a part of their team, says Coral Darby, founder of Darby Communications.
Darby Communications is a public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR programs that maximize retail partnerships, promotional opportunities and overall brand exposure. The team works with many of the outdoor industrys most respected companies. In addition to The Mann Group, the firms clients also include Astral, Aventura Clothing, Eagles Nest Outfitters, Headsweats, OverLand Equipment, Vasque and more.
