The Leisure Collective (TLC), the eyewear distributor to the surf channel, hired a chief financial officer while adding to its sales team to support key territories in the Northeast and Mid-Atlantic regions.

Based in Carlsbad, CA, TLC is the exclusive distributor in North, Central, South America, and Caribbean Islands of Creatures of Leisure, OTIS Eyewear, and Sito shades.

Chris Stratton was appointed as CFO.

“Chris brings a wealth of knowledge and experience in finance strategy to our group, and we couldn’t be happier for the positive impact he is making to the leadership team and company as a whole,” said Eric Carlson, president, TLC.

Will Randall-Goodwin has been retained to represent TLC for the Northeast region from New Jersey to Maine. Eric Dranginis now represents TLC through the Mid-Atlantic region.

“Our continuing investment in new and internal talent speaks to our goal of becoming a ‘small giant’ of brands under private ownership. We openly welcome the new members to our team and look forward to seeing their impact across the U.S.,” Carlson said. “Congratulations to all of these incredibly talented people and special thanks to the sales predecessors Mark Angelillo (New England), Tommy Ihnken (NY/NJ), and Brad Harrell (Mid-Atlantic), respectively.”