The Leisure Collective, Inc. (TLC), distributor of Creatures of Leisure, Otis Eyewear and Sito Shades, hired Scott Oliver as vice president of sales, Eyewear Division, Americas. Oliver was, most recently, national sales manager, Smith Optics.
“We couldn’t be more excited to have Scott join our team and drive the expansion of our eyewear brands across the US and Americas market,” said President Eric Carlson. “His proven ability to drive front-line sales efforts and support long-term strategic planning is a rare find that will benefit TLC’s growth opportunities today and well into the future.”
At TLC, Oliver will focus on developing an independent sales force and retail partnerships to expand the company’s eyewear distribution outside TLC’s core surf channel.
“Opportunities such as this with the Leisure Collective are few and far between,” Oliver said. “After years invested at larger companies building out a business at a more personal level alongside great people is highly motivating, the horizons are vast, and growth possibilities are endless. Surrounded by talent and compelling products are the cornerstones of any salesperson’s first asks, and I’m honored to be a part of this venture with TLC Inc.”
“Every company needs a strong foundation to build from, and that is exactly what the core surf channel is to us—our foundation. It’s where we started, it represents the core of our lifestyle, and it keeps us grounded. Scott’s efforts to develop eyewear distribution outside of this channel will build brand awareness and elevate our product and merchandising which directly supports core surf. We are firm believers that having a diverse but well-managed retail footprint for our eyewear brands is the key to building consumer demand for specialty retailers which Scott believes in as well, so we gladly welcome him to the team.” Carlson continued.
