The Leisure Collective International (TLCI), owner and manufacturer of globally recognized brands ‘Creatures of Leisure’ and ‘OTIS Eyewear’ announced the appointment of Chad Crites to the position of general manager USA.

Crites is an experienced industry executive with an extensive background in sales, operations and general management with globally recognized surf lifestyle companies including Dragon, Clive, Lost, La Jolla Group and Olukai.

“Chad is an awesome individual with diverse sales and operations experience in multi-branded businesses so we’re really excited to have him lead our US business,”TLCI’s CEO Nathan Omodei said.

Crites said, “I’m absolutely thrilled to join forces with such a genuine, passionate and authentic family like The Leisure Collective. They’re an organization built around motivation, inspiration and participation. With a long legacy of market-leading products and a keen understanding of both fashion and function, I’m as excited as I’ve ever been to work with this team to help elevate our business to new heights. We will continue to focus on delivering the right product at the right time, while doing it with even greater efficiencies and a heightened emphasis on meeting the needs of our retail partners and consumers.”

“Chad has joined at a really exciting time as Creatures of Leisure and OTIS Eyewear are both performing well both in Australia and internationally. With Chad at the helm of the US operation we’re in a great position to continue that performance. We’re really looking forward to Chad’s contribution,” Nathan said.

TLCI is the owner and manufacturer of globally recognized brands ‘Creatures of Leisure’ and ‘OTIS Eyewear’ specializing in premium surfing hardware accessories & high quality eyewear. The brands have been established for 32 years and 19 years respectively and are distributed to international markets across 30 countries.