The Finish Line, Inc. bowed its first Paiva store at Barton Creek Square in Austin, Texas on Friday. The retailer expects to open additional units of the new womens format at Natick Mall near Boston, Westfield Annapolis in Maryland, Mall of America in Minnesota, and Bellevue Square in Seattle this spring. FINL said the chain will be primarily mall-based and target active women who may engage in a variety of athletic activities such as running, fitness/dance, yoga and Pilates, along with seasonal sports including tennis and swimming.