When SEW looked at the circumstances surrounding the “merger” of TSA and Gart, it was quite interesting that the parties positioned the idea for the deal as almost kismet, it was meant to be. Well, the Dick’s acquisition of Galyans has turned out to be quite different, and has all the markings of a well thought out plan of the hunter pursuing the hunted, but with the hunted setting the terms.

This deal has its origins in initial contacts dating back to April 23, 2003 initiated by Dick’s when CEO Ed Stack and CFO Mike Hines first broached the idea with Freeman Spogli & Co., which owns about 33% of Galyans’ shares.

By June of last year, the Board had brought Bob Mang, Galyans’ CEO at the time, into the conversation. Dick’s worked a deal to get due diligence moving along, which required Dick’s to sign a one-year confidentiality agreement. The NDA was later revised to include additional provisions restricting the solicitation of each others employees and also restricting Dick’s right to acquire GLYN shares and solicit proxies. Both parties signed the agreement in late June 2003. Dick’s was also restricted from any attempts to influence GLYN management or its Board.

As reported in SEW one year ago today, Galyan’s issued a sales and earnings warning (SEW_0328) for its fiscal second quarter results. The action pushed GLYN shares down 18% for that week to close at $11.49. Days later, DKS “indicated a potential acquisition price” of $14 per share and was told that Galyans had no interest in a deal at that price. GLYN shares were trading in the neighborhood of $12 at the time, down from $15 before the earnings warning. Galyans’ reps said they weren’t interested and discussions regarding a possible acquisition ceased, according to the most recent filing with the SEC.

In late August 2003, Galyans warned about a shortfall for the third quarter and also announced they would go quiet on any further quarterly earnings guidance. Shares fell to $10.82 that week.

Conversation between the two retailers apparently went quiet as well until November, when Galyans apparently took issue with the loss of a number of employees to Dick’s in the fall of 2003 and sent a letter to Dick’s alleging that they had “breached the non-solicitation terms of the confidentiality agreement”.

The letter was sent about a month after Dick’s hired Denny Feldman, Galyans’ long-time Outdoor chief, to run the Dick’s Lodge business (SEW_0344). Dick’s denied any breach of the agreement.

SEW found it interesting that Galyans also announced in November (SEW_0347) that they were shifting their model away from a heavy reliance on apparel and outdoor to a model we saw as more in line with Dick’s, a key competitor (or possible suitor).

Galyans decided to go even quieter in November and announced that month that they would cease reporting quarterly comp sales results in advance of its earnings release.

Dick’s was preoccupied at the time with their pursuit of the Bob’s Stores real estate, a move that would have given them a stronger hand against rival TSA in New England. When Dick’s lost their bid to TJX, parent of TJ Maxx and Marshalls, Dick’s soon turned their attention to Galyans again, and this time they brought more than an olive branch.

Dick’s was as subtle as a sledgehammer as they soon decided to take the fight right to Galyans back door.

Management started approaching vendors in January of 2004 looking for off-price deals to help fuel their entrance into the Indianapolis market in April. Dick’s was quite mum about the reasoning (and timing) behind the number of stores opened, or the aggressive style in which they entered the market, but it soon became clear to many that there was more than a single market at stake here.
We assume it didn’t take long for the Galyans Board of Directors to see the writing on the wall either.

In March 2004, Mr. Mang was replaced as CEO by Ed Holman, who had been brought in as president and COO in July 2003.
In April, Dick’s approached GLYN board member John Roth, also a Freeman Spogli general partner, to discuss a renewed interest in the acquisition of the company. Mr. Stack later contacted Ronald Spogli, also a GLYN board member, and told him of his interest in acquiring Galyans. GLYN shares were hovering around $10 at the time, almost 30% below the original offer by Dick’s.

Still, Spogli said the deal wasn’t in the best interests of the shareholders and “expressed concern” over Dick’s “completing the transaction”. Stack assured Spogli he was quite serious about closing the deal.

Dick’s representatives also approached GLYN board member Tim Faber, who is also VP treasury for Limited Brands, to discuss their desire to acquire Galyans. Limited Brands owns approximately 22% of outstanding GLYN shares.
Dick’s representatives subsequently advised the Galyans reps that they would up the deal to $15 per share.

Another director, George Mrkonic, who serves on a number of other boards, was designated along with Faber and Roth as the lead in the discussions with Dick’s. Mrkonic apparently told Stack they weren’t interested and declined to provide due diligence information.

Still, Dick’s then sent to Galyans a draft merger agreement for an acquisition and a draft shareholder tender agreement at the $15 price per share.

The revised deal seemed to do the trick and the three GLYN directors met with Dick’s in early May 2004. A number of other meetings followed which helped fine tune a revised confidentiality agreement and ultimately a revised draft agreement that was sent by Galyans to Dick’s in mid-May.

Again, documents went back and forth for fine-tuning until Mr. Stack sent a letter to Mr. Mrkonic to increase the price to $16 per share. He requested a response by June 9. Galyans’ advisors informed Dick’s on June 9 that it would accept a price of $17 per share if Dick’s accepted a revised draft of the merger agreement and the shareholder tender agreement that was delivered by Galyans that day.

On June 14, DKS increased the offer to $16.50, provided that GLYN enter into (by the close of business on June 16, 2004) the form of merger agreement and shareholder tender agreement prepared by DKS. The two parties met on June 17 and 18 in Pittsburgh at Dick’s HQ to hammer out the details of the deal. On June 18, the GYLN board said it would accept a deal at $16.75 per share. DKS said it would do the deal at that price only if GYLN accept the resolution of the then open issues contained in the form of merger agreement prepared by Dick’s. The GLYN rep agreed.

The Galyans Board of Directors met on the afternoon of June 21 and approved the Merger Agreement. The deal was signed that afternoon.

Many have speculated that Dick’s paid too much for this deal, and some feel Dick’s was not about to lose this after the loss of the Bob’s deal. If Dick’s had pushed Galyans into Chapter 11 — a real possibility if they were forced to overspend to protect their turf — they could have ended up in a real estate bidding process that brought them fewer stores for less, but could have also strengthened TSA in the process as well.


>>> This was surely expensive based on the share price at the time, a price that GLYN hasn’t seen since May 2003, but what would have been the cost if TSA ended up with three stores in Indianapolis and blocked Dick’s out of Atlanta?