The Conservation Alliance sent checks totaling $450,000 to 17 organizations working to protect wild places throughout North America. The donations marked the Alliance’s final funding disbursal for 2008, and bring the year’s total to $900,000. This round brings total giving to $7 million since the organization’s founding in 1989.

Recipients were chosen by a vote of the group’s 160 member companies.  Among them were the Alaska Wilderness League in Washington, DC which received $35,000; The California Wilderness Coalition in Oakland, Ca. receiving $30,000; and Northeast Wilderness Trust in Boston, Mass. also receiving $30,000.

The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate.


Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood