The Conservation Alliance hired Nicole Rom as executive director and promoted its interim Executive Director, Shoren Brown, to vice president, public affairs.

“We are thrilled to announce Nicole Rom as executive director and believe she is the ideal leader for The Conservation Alliance at this critical moment for the organization,” said Hans Cole, TCA Board Chair and head of Environmental Activism, Campaigns and Grants at Patagonia, Inc. “Her background in climate and conservation combines passion with experience. She’s bringing her expertise and leadership to a strong team that’s continuing to represent the voice of business in protecting wild places and outdoor spaces.”

Rom brings over 20 years of nonprofit experience driving conservation and climate change solutions. While leading Climate Generation, the organization transitioned from a founder start-up to a nationally recognized nonprofit and she was recognized by the Obama administration. She has presented at the Global Climate Action Summit and UN climate conference. Energy News Network recognized her in 2015 as a 40 Under 40 Clean Energy Leader and she was featured in the Women In Energy series in 2018 by the Minnesota Clean Energy Resource Teams.

Shoren Brown, whose previous role with the organization was director of Government Affairs & Advocacy, will head the Alliance’s work on advocacy and communication.

“We’re lucky to have an extraordinary team at TCA to represent the voice of business in the conservation world,” said Cole. “Shoren’s leadership and depth of experience in policy and communications will play a crucial role for TCA through strong representation in D.C. and effective communication with our stakeholders. We’re confident that Shoren will play a key role in helping The Conservation Alliance succeed in the years to come.”