The Big Gear Show (BGS), an outdoor industry trade show focused on hardgoods, with an emphasis on paddling, cycling, climbing, and camping gear, announced the cancellation of its inaugural event, originally planned for July 22 to 25 in Salt Lake City.
After holding out as long as possible to make a final decision, show organizers have determined that the ongoing COVID-19 public health crisis will not allow for a show this year. Instead, The Big Gear Show will first stage August 3 to 5, 2021 in Salt Lake City.
Though the cancellation of the first-year event is difficult, The Big Gear Show’s management said they’re confident their model, which offers a hardgoods-focused, low cost, retailer-centric show with a strong demo opportunity, will be even more necessary in 2021, as brands and manufacturers take a hard look at their marketing budgets and finances.
“Now’s definitely the time to reconsider ‘business as usual.’ We hope that brands will continue welcoming an alternative show like ours that allows them to meet with their specialty customers and effectively demo and launch new products for a fraction of the cost of traditional shows,” said show Founder Sutton Bacon.
Bike Show Director Lance Camisasca added, “The extra time gives us an opportunity to tailor the first-year event to our exhibitors’ new realities. We had already decided to establish dynamic, cutting-edge features for the inaugural event, but now we’ll be able to push that even farther and rethink every element of our show and optimize it for 2021’s new landscape.”
Camisasca, former show director of Interbike, will be working alongside the former Show Directors of Outdoor Retailer, Kenji Haroutunian, and Paddlesports Retailer, Charles Conner to create an experience that’s in-step with the new reality of the outdoor industry and of hardgoods manufacturers in particular.
“In addition to helping brands right-size their budgets, we’ll be focused on providing specialty retailers the support they need during recovery. We’ll bring in experts to give advice and facilitate discussions on what’s working, and what’s not. Opening these discussions across the different channels of retail will help retailers learn how to emerge from the crisis in the best shape possible” commented Haroutunian.
Logo courtesy Big Gear Show
