The Big Gear Show announced it hired two industry event and marketing professionals, Yoon Kim and Dave Petri. Kim will lead the show’s marketing and provide support to operations. Petri will direct retailer outreach and support developing the show’s education program.
Kim is the founder of Outdoor Media Summit and Outdoor ECOM. Petri is the founder of Cynosura Consulting and is the Board Chair for the North Carolina Outdoor Recreation Coalition. He is also the former Vice President of Marketing at Nester Hosiery where he led the launch of Farm to Feet socks and served on the Outdoor Industry Association’s Sustainability Advisory Council.
“Both of these experienced industry veterans are well equipped to grow the show,” said Sutton Bacon, founder, The Big Gear Show. “Yoon brings skills in show planning and digital marketing that will raise awareness to maximize attendance. Dave’s background in brand marketing can address the distinct needs of retailers attending the show. He brings additional insights on targeting military buyers, an important customer across multiple segments.”
The Big Gear Show will be held from August 2-3 at Deer Valley Resort, Park City, UT.
