The BH Group has announced that with the recent move of CEO Steve Lindenau to head BH Bikes, Whip will step into the role of CEO for BH North America.

With over 25 years of industry experience, Whip previously served as the president of Johnson Health Tech Wellness & Leisure and Horizon Fitness. His expertise will aid in further growing the business and brand of BH in the US and Canadian markets. 

The changes in place are a great opportunity for BH to grow collectively,” said Bob Whip, CEO of BH North America. “Im eager to continue upon our historic legacy of over 100 years of creating relevant and award-winning products, and launch new programs that will benefit our loyal dealer base. We have a talented team in place that is ready to elevate BH with our new corporate vision.

BH North America encompasses the light and full commercial fitness brand BH Fitness, and Bladez Fitness consumer line that is sold nationally in big box chains. Our diverse array of products also includes the Ulti-Mate line of storage cabinets in big box and on-line retail establishments.

I have worked personally with Bob Whip for many years, and he was my personal recommendation to lead this significant division within the BH Group,” said former BH Fitness CEO Steve Lindenau. “Bob is absolutely the perfect candidate to guide this team as a significant player in the fitness industry. 

Bob Whip and Steve Lindenau will both have an executive post on the BH North America Advisory Board.