The Beachbody Company LLC announced the appointment of Kathy Vrabeck to the newly created role of chief strategy officer reporting to Beachbody Co-founder, Chairman and CEO, Carl Daikeler.
With experience in leading Boards and CEOs to set strategy and drive growth, Vrabeck will be responsible for prioritizing and driving strategic growth initiatives focused on department interaction, human capital allocation, M&A, and integration following the close of the previously announced MYX Fitness transaction.
“Kathy’s expertise in developing and driving corporate strategy and in leading growth across the technology and consumer sectors will be instrumental to the implementation and execution of Beachbody’s strategy,” said Daikeler. “With significant experience developing successful digital and entertainment franchises, she will play a critical role in supporting Beachbody as we continue to evolve our integrated fitness and nutrition offering.”
Vrabeck brings more than two decades of leadership experience in technology, digital entertainment and consumer packaged goods and a decade of talent acquisition and advisory expertise. Most recently, she served as a senior client partner at Korn Ferry, where she led the firm’s consumer digital recruiting and advisory efforts. Before that, she was a partner at Heidrick & Struggles.
“I am thrilled to join Beachbody’s seasoned team of professionals during an exciting time for the company,” said Vrabeck. “Beachbody is a recognized industry leader with an extensive library of best-in-class content whose mission is to help people live healthier lives. I look forward to working closely with the rest of the management team to identify and create strategic opportunities that will best position Beachbody for continued success.”
Logo courtesy Beachbody
