The Bay, based in Toronto, appointed Alexander Meyer as chief customer officer. Meyer will oversee strategy and customer insights, marketing and creative, loyalty, and communications functions for The Bay and Hudson’s Bay businesses.
Meyer brings more than a decade of experience in marketing, digital transformation, product and business development at globally-recognized brands in the retail sector. In 2021, he was named among the top three in Australia’s Top 50 CMO’s list for the second year in a row. Most recently, for the past five years, Meyer served as CMO for Australia’s The Iconic, Australia and New Zealand’s largest fashion and sports store. Prior, he served in senior and C-suite roles at organizations including Adidas, Vans, Quiksilver, and social content start-up Hubrick.
“Alexander’s data-driven, agile approach to marketing will enhance our customer and digital-first strategy, accelerate our growth, build acquisition, enhance loyalty and drive profitability across channels,” said Iain Nairn, president and CEO, The Bay.
Meyer said, “It has been impressive to see the rapid, innovative digital transformation of The Bay, especially over the last year, and I am truly looking forward to joining an iconic, purpose-led company while building a data-driven marketing organization that champions social commerce at the speed of culture to drive connectivity with consumers.”
