The Athlete’s Foot has tapped Fain & Tripp Inc. to handle the company's creative, marketing, media placement, and advertising. The privately owned international franchisor of athletic footwear stores has more than 600 locations in over 40 countries.

“Fain & Tripp has the specific in-depth experience to provide top-drawer marketing and advertising for our company,” said Robert J. Corliss, president and CEO of The Athlete’s Foot. “Their high level of creativity and expertise will enable them to build successful marketing programs for our franchise network.”

“Debbie (Fain) and I created and executed all the advertising programs for one of the most aggressive marketers in the retail athletic footwear business, before founding Fain & Tripp,” said Russ Tripp, agency president and co-founder. “Our focus as in-house marketing staff was on making things happen at the local level. That experience will be a big benefit for The Athlete's Foot's franchises.”

Fain and Tripp founded the full-service marketing agency five years ago, after both spent a number of years in the advertising department for one of the country’s largest athletic footwear chains. Today the shop does work for clients in retail, sporting goods, restaurant, automotive, home décor, and consumer products.