The Athlete’s Foot (TAF) completed the acquisition of Sneakers Market SA, a subsidiary of Fourlis Group that operates TAF stores in Greece. The acquisition follows the takeover of TAF globally by Arklyz Group in 2021 and marks the beginning of a new strategic direction for the brand in Europe.
With the acquisition, Greece has become the first market with TAF’s operated stores that would complement the franchise model.
‘We would like to thank Fourlis Group for their commitment and the work they did to establish TAF as a market leader in the Greek sneaker/sport-style retail sector,’ said Romano Cinelli, VP & GM of TAF, EMEA. ‘We will continue to have ongoing engagement with Fourlis to ensure a smooth transition process and benefit from their local expertise.’
The acquisition is part of TAF’s long-term strategy to expand its store footprint to complement the franchise model. TAF Greece is poised to onboard a mix of global to local street style and sports fashion brands in-store and online.
Under the ownership of Arklyz & TAF Global, TAF in Greece will accelerate the adoption of the Impact Program, TAF Global’s community engagement initiative. TAF Greece is to be one of the first EMEA markets to start Impact activations. “Providing real change in the communities surrounding our stores is at the core of TAF’s global DNA, it is who we are and what we do,” explained Cinelli.
Photo courtesy TAF
