The largest sourcing event on the East Coast returns to the Javits Center in January 2021 with new dates, a new name and three ways to participate.
After the premiere of a virtual show in July, Messe Frankfurt North America is bridging the gap between physical and virtual events by introducing a Pop-Up Sourcing Showcase at its New York Textile shows. The announcement comes with more changes for the shows. Along with earlier dates for the Winter show, Texworld and Apparel Sourcing USA are now Texworld New York City and Apparel Sourcing New York City. The virtual platform will occur on January 12-14, 2021, along with the Pop-Up Sourcing Showcase that will join the traditional trade show at the Javits Center.
Its latest concept, Pop-up Sourcing Showcase is a dedicated area on the show floor that will feature a display of fabrics and garments provided by worldwide mills who cannot be present at the event. Suppliers will submit their collections to be curated by New York-based trend agency, The Doneger Group. The Pop-up Sourcing Showcase is streamlined and integrated with the Virtual Platform giving visitors an interactive sourcing experience. Guided by textile and apparel experts on-site, visitors will be able to touch and feel the fabrics, receive detailed product information through the virtual platform and communicate with participating exhibitors virtually.
“We are eager to introduce the Pop-up Sourcing Showcase to the textile community. The show has evolved tremendously since its inception. From the quality of the suppliers to the educational offerings, Texworld and Apparel Sourcing have become a staple in the market,” shared Jennifer Bacon, show director.
“As the world faces economic, trade and political crisis, our events have consistently adapted to the ever-changing industry for over 15 years now,” Bacon continued. “The current sourcing environment has only accelerated the execution of our vision to reimagine the future of our events, and we are thrilled to see it come to fruition.”
The Traditional Exhibition will operate as a face-to-face trade show where visitors can meet and source fabrics with exhibiting companies in-person while adhering to all safety protocols set forth by the show organizer, the Javits Center as well as New York State.
“In consideration of our current global business climate and travel restrictions, we look forward to increased participation from domestic suppliers and with the safety of our exhibitors, visitors and staff as a key focus, we are confident that the procedures put in place will support a strong health strategy for face-to-face interaction,” stated President and CEO, Konstantin von Vieregge.
The mainstay features such as the Lenzing Seminar Series, Textile Talks and the Texworld Trend will remain in place for the Traditional Exhibition as anchors of the event.
The third sourcing opportunity, available to attendees of the Winter Edition, is the Virtual Platform. Following the success of the first virtual event this July, the Virtual Platform will be reintroduced for those who are not able to attend the physical event. With features like AI-powered matchmaking, video calling, chat functions an advanced scheduling tools, and access to the full complimentary educational program, the Virtual Platform provides an additional option to stay relevant and connected in the industry.
Summing up the introduction of new concepts, Konstantin von Vieregge continued, “Messe Frankfurt has a long tradition in being open to innovation and agile during challenging times, and it is in this same spirit that we are excited to present a multitude of opportunities for our New York events to continue serving the textile sourcing community.”
Registration for the Winter 2021 edition opens in the coming weeks.
Photo courtesy Texworld USA And Apparel Sourcing USA
