NBFog Inc., a Texas firm specializing in helping companies license brands in the outdoor lifestyle market, said it had completed its first bridge investment round.
“Despite challenging economic times, our investors recognize the wealth of opportunities in the Outdoor Lifestyle industry, which is currently estimated at $1 trillion dollars. This tells us we are on the right track”
.“Despite challenging economic times, our investors recognize the wealth of opportunities in the Outdoor Lifestyle industry, which is currently estimated at $1 trillion dollars. This tells us we are on the right track,” said Randy Russell, COO/CFO and avid outdoorsman. “Not only do our clients recognize the need for licensing, distribution and brand building assistance, but our investors have provided overwhelming validation by giving us the monetary tools to get the job done.”
Russell says the bridge round investment allows NBFog to focus on executing the business plan.
Since inception, NBFog has secured nearly a dozen premier partners and clients, to execute licensing and product strategies in the outdoor industry. They include Long Leaf Camo, Strike-King, Phunware, Vicious-Fishing Inc., Final Approach, Hoppe’s, Foxy Huntress, Mississippi State University, BuckScore and a joint marketing venture with Bushnell Outdoor Products. NBFog is in the final stages of drafting agreements with several other companies and will be announcing these agreements as they are completed.
According to Southwick Associates, total economic impact of the outdoor marketplace is approaching $1 trillion. This outdoor lifestyle economy touches more than 8 percent of America’s personal consumption expenditures more than 1 in every 12 dollars circulating in the economy today.
