Teva, a division of Deckers Outdoor Corporation, has partnered with the Bonnaroo Music & Arts Festival to become the official sandal sponsor for the 2014 season.
“Teva sandals have long been considered festival essentials,” says Lucas Martinez, Teva Marketing Manager. “The simplicity, utility and freedom of sport sandals make them the ideal footwear for summer festivals, and the reintroduction of our Originals Collection in bright, bold colors and patterns aligns perfectly with the energy and adventurous spirit of the festival community.”
“In Bonnaroo, we’ve found the perfect partner. Even as it’s grown to be the largest festival in North America, what sets Bonnaroo apart is its unparalleled focus on community,” Martinez continues. “The lifestyle and culture that the team at Bonnaroo has cultivated could not be a better fit for what Teva has always stood for.”
Teva will kick-off its 30th anniversary year with the reintroduction of The Originals Collection, launching with a new global campaign in March. Rejuvenated with bold colors, unique materials and limited collaborations, the collection’s two key styles the Original Sandal and the iconic Original Universal represent the same adventurous lifestyle that they did in 1984, translated for today’s consumer.
“Teva is the exact type of partner we look to bring into Bonnaroo,” says Chad Issaq, EVP Business Development & Partnerships at Bonnaroo. “We are extremely proud of the community that has developed around the festival, and we’re very protective of it. Every partner we bring in needs to enhance the experience for the Bonnaroo community, and we feel Teva can do just that.”
The Originals Collection will be available for both men and women starting in March at Teva.com and, can be found this spring, at premium retailers including Nordstrom and DSW.