The Denver Post reported Tuesday that outdoor footwear brand Teva is withdrawing as title sponsor of the the outdoor games created by its Founder and President in 2002.
Citing unnamed sources, The Post reported that Teva has withdrawn its sponsorship of both the summer and winter editions of the games so it can focus on supporting its team of athletes.
Teva Founder and President Joel Heath created the Teva Mountain Games in 2002, but sold rights to the games to The Vail Valley Foundation in 2008. The summer games have drawn as many as 40,000 spectators to Vail for a weekend of adventure sports, film and live music.
Teva brand sales increased 22.1 percent to $17.9 million in the third quarter.
