Teva, a division of Deckers Brands (NYSE: DECK), entered its first celebrity collaboration with Grammy nominated singer-songwriter Jhené Aiko.
Inspired from Jhené’s lifelong love of travel, adventure and self-discovery, the Teva x Jhené Aiko collection is built with the “free-spirited and daring soul” in mind, offering three new women’s styles.
“We love all that Jhené stands for in her musical career and as a creative individual,” said Erika Gabrielli, director of marketing, Teva. “She embodies the spirit of self-expression, search for positivity and sense of exploration that are at the core of the Teva ethos, and we were thrilled to work with her on this collection.”
“For me, fashion and music are inspired by everyday life,” said Jhené Aiko, when reflecting on the design process for her collection with Teva. “Through this collaboration with Teva, I was able to shape my journey and story into a new creative outlet that, just like my style, is comfortable and easy-going. This collection is an offering to my fans and friends and is meant to show that you can do anything in Teva sandals.”
Photo courtesy Teva